It is very straightforward to sign up for a SI Sportsbook account. All three states has the same welcome offer, just make sure to use the promo code BOOKIES200. All they have to do is to place a bet on odds of +120 or better after joining and making the first deposit. New sports Illustrated customers in Virginia, Colorado and Michigan can claim the $200 in Free Bets if their first $20 wager wins. The Sports Illustrated website receives more than 30 million users each month, and the plan is to build up a large, vibrant community of sports bettors under the SI Sportsbook brand. Authentic Brands, which bought the Sports Illustrated brand for $110 million in 2019, can purchase an extra 10% in future, but 888 Holdings is calling the shots. 888 Holdings owns 95% of the venture and Authentic Brands owns the remaining 5%. It is now converting the 888 Sport betting site to Sports Illustrated Sportsbook. However, it struggled to compete with high-profile operators such as FanDuel and DraftKings, so 888 Holdings decided to strike a deal with Authentic Brands.
It launched 888 Sport in New Jersey in 2018 after the Supreme Court overturned a federal sports wagering ban. The company is listed on the London Stock Exchange. It started out by focusing on online casino games, but it launched 888 Sport in 2008. 888 Holdings was founded by four Israeli entrepreneurs in 1997.
